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Nov 24

A Marketing Intern’s Perspective

My name is Konstantin Delov and I’ve been part of the Mantracourt Marketing team for almost half a year now. I spent my summer working on improving our online presence and supporting our network of technical partners in the promotion of our products. I was fortunate enough to be around and participate in the preparation of two of our product launches – both T24 and BroadWeigh Updated Range.

In the next few lines, I’d like to reveal a unique side of Mantracourt that very few people can see, along with a short story on my participation at an international innovation competition.

Behind every great achievement stand a number of strong supporters. People’s attention is often focused on the final result, but that doesn’t diminish the importance of the bits that quietly, but consistently contribute to it. Just like our signal interface solutions that support a variety of industries, often remaining unnoticed.

A few months ago, I heard that same monotonous buzz indicating an incoming email. Though the content of the message was a bit more special than usual. I was being notified by Microsoft corporation that me and my Exeter University team had reached the World Wide finals of the biggest student competition there is – The Microsoft Imagine Cup. I was going to visit their HQ in Redmond, Seattle, play with HoloLens and pitch to some of the most influential figures in the corporation.

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Sounds exciting, but it’s not the type of trip that you just go to. It tested our limits as a team and individuals, required us to burn the midnight oil on a frequent basis. It involved thorough planning and outstanding discipline. Selling an idea is not among the easiest of things.

Fortunately, the work paid off and my team became third worldwide in the innovation category!

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And yes, it might have been me filling out the quotes for the press releases and smiling for the photos but, once again, without the skills that I had gained at Mantracourt things could have looked way different. The company taught me consistency. I managed to get a close look of how an organisation with worldwide distribution gets its message across and reaches its sales targets. You can’t simply learn these lessons in a lecture theatre.

In this day and age, Mantracourt is a rare example of a company that doesn’t just blindly follow numbers. It is a place where every employee, customer, supplier or contractor is respected as a valuable part of a team, rather than a production or sales robot. And this pays off. Every piece of electronics that comes out of our factory is manufactured and tested by people who want to see the company thrive. Every board that we sell is sought and needed by the customer. We always make sure that it will genuinely help them towards achieving their goal, be it for project or distribution purposes.

By Konstantin Delov, Marketing Intern at Mantracourt